Shame and self-control amplify pleasure. A proud, yet shy, married woman who aspires to appear upper-class visits an authentic beauty salon whose imposing entrance discriminates among its patrons. The salon targets her, stimulating her sense of superiority by telling her, "You possess the beauty that everyone envies; you are a woman worthy of being polished from the inside out," and sprays her with aromatic oil laced with aphrodisiacs...
